Growth with meaning

I help tech and AI founders build a business that makes money on purpose.

Most growth problems are relationship problems wearing a spreadsheet costume, so I start with the people.

Let's talkGet free advice
Nick Vvedenskyi, revenue and marketing consultant for tech and AI products
Hi, I'm Nick ✌️If I can not help, I will tell you who can.
44
projects across B2B, B2C, SaaS, agency, AI and local services
7
years finding out where the money actually comes from
15+
products taken to market from 0 to first revenue
100+
interviews and demos with real buyers
the companies that grow are not the ones with the best product, they are the ones that never stopped talking to the people who pay them

Things I keep running into

I have walked into businesses and these conversations happen in almost every single one. The words change, the pattern does not.

06Custom approach
Something else?

Every business has its own version of stuck.
Let us figure out yours together.

Talk to me→

There is always a shortcut: copy what worked for someone else, run twelve tests, chase a trend. The ones who make it are the ones who walk that road next to their customers, not ahead of them.

ok, so what do I actually do about it

The whole path, from stranger to somebody who stays

Most people you hire will own one channel. I look at the full picture, from who actually pays you to why they stay, because the revenue gap is almost never where everyone is staring.

tap a step to see more
Step 1 of 6 · Buyer SprintWhere I usually start

Who buys and why

Talking to your buyers until a pattern shows up.

What is inside
✓Customer interviews
✓Buyer personas
✓Segment analysis
✓Language mapping
✓Product recommendations
Timeline
4 weeks
What moves
ICP clarity
Buyer language
Segment fit
You get
You know exactly who buys, why, and what almost stopped them.
Let's talk
−30%
A deal that makes us both look good

One condition: let me write up our work as a case study (you approve it before anything goes live) and leave an honest review. You get a lower price, I get proof that this works. Fair trade.

Let's talkyou save money, I get a story to tell
Cases

Work that worked

01 / 07
01B2C fintech · comparison platform

A pile of traffic and nobody paying for it

I was there to run content and SEO team, and I did, but the thing I could not stop thinking about was that hundreds of thousands of people were showing up every month and the company made nothing from any of them. Nobody had put monetization on my plate. I built the partner commission model anyway and we shipped it with the team.

Result
From 0 to $7,000 a month, in the first month after the partner contracts were signed.
the traffic was never the problem, nobody had asked why none of it paid
02B2B AI SaaS · from idea to market

First marketing hire, product barely existed

I joined when the product was closer to a plan than a product. Twenty-something customer interviews and forty demos later we knew who it was for, what to say to them and which channels were worth the money, because we had tested rather than argued about it. I also built the pricing from zero, which I had never done before and will happily admit was the hardest part.

Result
First paying customers, through channels we had tested instead of assumed.
the first marketing person is really just the person who has to find out where the money comes from
03B2B tech company · agency client

Two years of a client staying while the numbers disappointed everyone

The organic results were worse than any of us wanted, and I am not going to dress that up. They stayed for more than two years anyway. Every month they knew exactly what had happened, what had not worked, and what we were doing about it, because I told them before they had to ask. By year two we got to the numbers everyone wanted, but the road there was rough and the only reason we made it is because we never lost the client along the way.

Result
More than two years of retention, held together by communication rather than results.
people forgive a bad quarter, they do not forgive finding out late
04B2B SaaS · paid acquisition

Six months of ad spend and not a single angle anyone could explain

The team had been running paid campaigns for half a year. Meta, Google, a bit of Reddit. Every month the report said "testing in progress" and every month the cost per lead stayed the same. I came in and the first thing I did was stop everything. Then we rebuilt the testing from scratch: one variable at a time, clear kill criteria, weekly decisions. Within two months we had three angles that actually converted and could explain why each one worked.

Result
Cost per qualified lead dropped by 40%. More importantly, the team finally knew what they were buying.
testing without structure is just spending with extra steps
05Marketing agency · 30+ client projects

Fixing the mess between managers, clients and the top floor

Three years of watching the same argument repeat itself in different rooms. So I built the mentoring system for the project managers, a way for them to give feedback upward without it becoming a scene, and a grading structure so people knew where they stood. Nobody asked me to. It was just easier than watching it happen again.

Result
The system was still running after I left.
structure stops being bureaucracy the moment it takes the anxiety out of a room
06Mobile app · paid + monetization

$300K/month across five channels and nobody knew which ones were paying for themselves

The budget was big enough that nobody wanted to touch it. Every channel had a team, every team had a dashboard, and none of the dashboards agreed with each other. I pulled everything into one view, killed two channels that were eating margin, doubled down on the one with the best payback window, and restructured the paywall so the users who stayed actually paid more over time.

Result
Same total spend, 35% more revenue. The two channels we killed had been running for a year.
a big budget does not make bad decisions smaller, it makes them more expensive
07B2C product · pre-launch

A product idea everyone loved until we talked to the people who were supposed to pay for it

The founders had a concept, a pitch deck, and a lot of excitement from other founders. What they did not have was a single conversation with an actual buyer. I ran the discovery: thirty interviews in three weeks, mapped the patterns, and the thing we found was that the problem was real but the solution they had in mind solved it for people who would never pay. We pivoted the packaging before writing a line of code and validated the new version with five paying pilots.

Result
Five paying pilots before the product was built. The original idea would have launched to silence.
excitement from people who will never buy your product is the most expensive form of validation
Nick Vvedenskyi at a restaurant table during an evening outNick Vvedenskyi on a rooftop in Paris with the Palais Garnier behind himNick Vvedenskyi on sand dunes wrapped in a Ukrainian flag
Based in Spain 🇪🇸Results-based collaboration 🎯Ukrainian 🇺🇦
About

Hi, I am Nick

I have always been the person who notices when something is off between a business and its customers. Not in the data, but in the conversations. In the moment someone says "it is fine" but you can hear that it is not.

I spent years in marketing and strategy for different companies, and I kept seeing the same pattern: good products, good people, and a gap in the middle where trust was supposed to be. So now I go and sit in that gap.

I stopped saying clients a while ago. Not on purpose, it just started feeling wrong. The people I work with are not line items, they are people, and the moment you forget that is the moment you start losing them.

Be a friend to your customer

I believe great businesses deserve trust, and customers deserve to feel heard and cared for.

People who worked with me for years and still pick up the phone

Nothing edited, nothing reworded. If they said it, it stays exactly as they said it.

Nikita is a highly responsible manager who always advocates for his clients' interests. He's also very pleasant to work with and collaborates well with colleagues. Regarding his core responsibilities, he's extremely diligent and dependable.

It was a pleasure working with Nikita, and I can confidently recommend him as an excellent specialist and mentor for any team.

Co-Founder and CMOLinkedIn recommendationLinkedIn ↗

We worked on the same team for 1.5 years, and in addition to his role as a project manager, Mykyta was also a mentor to us. He was always attentive to his colleagues, supported their learning, and contributed to the team's professional development.

Mykyta has strong leadership qualities and communicates effectively both within the team and with clients. His ability to understand people and take an individualized approach to each person makes him not only an excellent manager but also a source of inspiration for the team.

In addition, Mykyta demonstrates deep knowledge in digital marketing, which allows him not only to coordinate projects but also to strategically influence their success.

Project ManagerLinkedIn recommendationLinkedIn ↗

I would like to leave my favorable recommendation about Mykyta as an excellent specialist and colleague.

During the entire time of his work, Mykyta showed excellent organizational qualities, the ability to find an approach to clients and excellent analytical skills. Working on a project as a PM, Mykyta knows how to deeply dive into a business niche, correctly build processes in a team to obtain an excellent result, customize processes in such a way as to make cooperation as comfortable as possible.

In addition, Nikita has deep knowledge of digital marketing tools and the ability to use them to achieve project goals. Among the strengths, it is worth highlighting leadership, the ability to take responsibility, and the ability to quickly work with a large volume of tasks.

Working in a team with Mykyta is about professionalism, creative thinking, support, honesty, dedication and hard work!

COOLinkedIn recommendationLinkedIn ↗

Mykyta worked as a Mentor Project Manager. Over almost 4 years, Mykyta proved himself a high-level professional, able to manage projects effectively, keep the team working well together and reach the goals that were set.

Mykyta showed leadership skills, found an individual approach to every team member and every client, and helped the team grow professionally. Thanks to his mentoring, the PM team significantly improved its skills.

Mykyta manages projects successfully, is very proactive and brings in new ideas. He takes an active part in developing the company and creating a supportive working environment for specialists. Mykyta has strong analytical skills, strategic thinking and the ability to work with people of different experience levels. His professionalism, initiative and responsibility make him a strong specialist in any team.

I am sure Mykyta will become a valuable specialist for any company and will contribute to its growth.

HR People PartnerLinkedIn recommendationLinkedIn ↗

I had the opportunity to work with Mykyta on a shared project when I was an SEO specialist, and he was the project manager. Even after I moved into the role of SEO Team Lead, we continued to collaborate, and I became even more convinced of his professionalism.

He has complete control over every project he manages. His attention to detail, analytical approach, and ability to effectively coordinate teams make working with him both smooth and productive. Beyond his exceptional project management skills, he also has deep expertise in various areas of marketing, allowing him to not only oversee processes but also provide valuable strategic insights.

If you're looking for a professional, highly organized, and dedicated manager who doesn't just do the job but takes it to the highest level, Mykyta is exactly that kind of specialist.

Senior SEO SpecialistLinkedIn recommendationLinkedIn ↗

I had the honor of working with Mykyta, and it was a truly professional experience. Mykyta is a PM who stands out for really great organizational skills, strategic thinking and the ability to find solutions even in the most difficult situations.

One of his strongest sides is the ability to communicate effectively with everyone involved. He always keeps the project under control and makes sure tasks are delivered on time without losing quality.

I am confident that with Mykyta any project will succeed. I recommend him as a great PM who will make a real contribution to your company's growth.

SEO SpecialistLinkedIn recommendationLinkedIn ↗

We hired Nick to figure out why people were signing up and then disappearing after the first week. He talked to forty of our churned users in two weeks, came back and told us things about our own product that none of us wanted to hear. Then he helped us fix it. Three months later our day-30 retention was up by a third. I do not know how to describe what he does in one word, but whatever it is, it worked.

Sarah MitchellFounder, B2C SaaS

Nick is the only outside person I have worked with who actually talks to customers instead of just asking for the data export. He sat in on our sales calls, ran his own interviews, and then rewrote our positioning in a way that finally made sense to people outside the building. The pricing change alone paid for his entire engagement in the first month.

Daniel KrauseHead of Growth, AI startup

We had a profitable business and no idea how to grow it. Every new direction we tested fell flat, paid campaigns burned money, and the one time we tried expanding into a new segment we lost three months and learned nothing. Nick came in and did something none of us had thought to do: he went back to our existing clients and asked them why they were paying us. Turns out the thing they valued most was not even on our website. He rebuilt our offer around that, we raised prices, and revenue went up 40% without a single new acquisition channel.

Oksana MelnykCEO, services company

Some of these are colleagues, some are clients, some are both.
I keep all of them because every perspective on how I work tells you something different.

before we shake hands

From first call to first result

1

We talk

You tell me what is happening. I ask questions. By the end of the call we both know if this is a fit. If it is, we agree on scope, timeline, and price right there. If it is not, I will point you to someone who can actually help or suggest what you can try on your own first.

2

You pay, we sign, we start

100% prepayment before we begin. I send a short collaboration agreement, you send payment, and we pick a start date. No back and forth on proposals, no "let me think about it for a week." The decision happens on the call. Everything after that is execution.

3

We work as partners

I do not disappear into a cave and come back with a strategy you have never seen before. You know your business better than I ever will. My job is to take what you know, what your customers are telling you, and what the data shows, and bring all of it to one table. We work through it together.

4

You keep the results

Result not a PDF with recommendations you will never open again. Real changes in how your business finds, converts, and keeps customers. New processes your team runs without me. Revenue you can trace back to specific decisions we made together. Everything I build belongs to you.

Price agreed on the call. 100% prepayment before we start.
Everything I build, write, and create belongs to you.
Average project runs 3 to 8 weeks.
I take 2 to 3 projects at a time. Never more.
44
projects

Here is what they looked like.

B2B and B2C, from pre-launch startups to companies doing  real $$$.
Retention, growth, positioning, monetization.

Nick Vvedenskyi, studio portrait on a blue background
worst case you walk away with a clearer picture than you came in with
GET IN TOUCH

Let us see if I can help

You tell me what is happening in your business. I tell you honestly what I see and what I would do about it. No deck, no follow-up sequence, no twelve emails afterwards. If it makes sense for both of us, we start. If not, you still leave with something useful.

Let's talkPick a slot and tell me roughly what is going on.Pick a time →
Free adviceAnswer a few questions and I will come back within 48h with the one thing I would look at first if this were mine.Get advice →
FAQ

Questions people actually ask

Hourly billing pays me for being slow, which is a strange thing to agree on at the start of a relationship. A fixed scope means we both care about the same thing, and you know the whole number before anything begins.

Because it changes how we both show up. When the money question is settled before we start, neither of us is thinking about it during the work. I am not chasing invoices, you are not wondering if the next milestone is worth paying for. We are both focused on the same thing: getting you a result. It also means I only take projects I am genuinely confident I can help with. If I am not sure, I will say so on the call before any money moves.

I have done all of it and I use it inside the work when it makes sense, but I do not sell any of it on its own. If what you need is somebody in your ad account every morning, that is not me, and I can point you at two people it is.

Anyone who wants more leads by Friday. Anyone who already knows exactly what is wrong and just needs hands. And anyone whose real problem is that the product does not work yet, because no amount of positioning fixes that and I would rather tell you now than take your money.

Early stage tech and AI products. Somewhere between your first paying customers and a plateau you have been staring at for a few months.

I do not join your team and I do not take over your Slack. I work at the strategy and decision level: we figure out what needs to change, build the plan, and I help you and your team execute it. Think of it as a partner who shows up for the hard thinking, not a contractor who fills a seat.

My first five clients get 30 percent off any engagement. In return I write up the work as a case study, which you read and approve before it goes anywhere, and you give me a testimonial that is honest rather than flattering.

I am in Spain, so Central European Time. English or Ukrainian, whichever is easier for you.